Custom SEO

TheJansenGroup.ca – Custom SEO for Custom CMS

Client Overview

TheJansenGroup.ca operates a custom-built website that had consistently struggled to achieve effective SEO results. Despite engaging multiple SEO companies over the years, their unique content management system (CMS) presented a challenge that had not been successfully navigated until Devebyte took on the project.

Challenge:

The primary challenge was the custom CMS used by TheJansenGroup.ca, which was not well understood by previous SEO providers. This lack of familiarity hindered effective SEO implementation, preventing the website from reaching its full potential in search engine rankings.

Solution

Devebyte adopted a two-pronged approach to tackle this unique challenge:

  1. Comprehensive CMS Familiarization: Our developers dedicated significant time to understand the intricacies and capabilities of the custom CMS.
  2. SEO-Optimized Development: In close coordination with our SEO team, the developers constructed dedicated service pages that were fully optimized for search engines, ensuring they were both compatible with the CMS and effective in attracting search traffic.
Results

This approach led to a breakthrough in SEO performance for TheJansenGroup.ca. The website achieved first-page rankings on Google for their targeted keywords, marking a significant improvement in visibility and lead generation.

Conclusion:

Devebyte’s success with TheJansenGroup.ca underscores the importance of a well-thought SEO strategy that considers the technical specifics of a client’s digital infrastructure. By effectively understanding and leveraging the capabilities of the custom CMS, we were able to transform the site’s SEO potential and drive substantial business results.